Charity Guide Infographic


The Ultimate LIst of Charity Givers: US Edition

 Every year the US donates $143.6 billion to worthy causes. But which celebrities and companies are the most charitable in the US? What charities are most popular? And how compassionate are we compared to the rest of the world?

 In 2014 the USA ranked joint first for donating time and money to charity, with 77 per cent of the population believing everyone can make a difference by supporting worthy causes.


Most Charitable Celebrities

Although a few well-known businessmen are giving away their riches to charity, it seems as though our most loved and admired celebs are actually far more influential when it comes to philanthropy.

  1. Taylor Swift - Topped’s Celebs Gone Good 2014 list for donating all proceeds of her single “Welcome to New York” to New York City Public Schools.

  2. Miley Cyrus - At the VMA's she brought attention to the hardships of young people experiencing homelessness and helped raise money for My Friend's Place.

  3. Beyoncé - Her #BeyGOOD campaigns earned third place for putting people back to work, restocking clothing donation centres and providing all manner of assistance to the homeless.


But as far as cold hard cash is concerned…

 In 2010, Warren Buffet and Bill Gates launched the “Giving Pledge,” with the aim of convincing the world’s richest to give away at least half of their fortunes. Buffet has pledged to give away 99 per cent of his $73 billion estate during his lifetime or in his will.


Most charitable companies

 Prosperity and profit are crucial in the world of business, but what brands are willing to give away their excess cash to those that need it most?

  1. Alcoa - Aluminium firm Alcoa is the most generous company in the US, donating 12.1 per cent of its profit in 2013, which equated to $39 million.

  2. Safeway - Grocery chain Safeway claims second spot, giving away 7.2 per cent of its profits, or $59 million.

  3. UPS - Logistics firm UPS comes in third, after pledging 5.6 per cent, or $55 million, of its profits.

 America’s biggest giver was actually Walmart, with a whopping $312 million in donations, but this was just 1.3 per cent of its profits.


Most popular charities

 Trying to define the USA’s most popular charity throws up a few obstacles, but with the help of Forbes’ 50 Largest U.S. Charities list, it is possible to find the biggest in terms of private support and charitable commitment (how much of a charity’s total expense went directly to the charitable purpose).

  1. United Way - The country’s largest charity by donations received, United Way’s revenue was $4.3 billion as of December 2014, which goes towards identifying and resolving community issues.

  2. The Salvation Army - Also has revenue of $4.3 billion in the US, which is used for thrift stores, homeless shelters, disaster relief and humanitarian aid worldwide.

  3. Feeding America - The nation’s leading hunger-relief charity uses its $1.9 billion revenue to operate a network of more than 200 food banks and food rescue organizations.


Top rated cancer charities

Of all the charitable causes out there, treating and preventing cancer resonates with many, as there is a good chance it has affected you or a loved one. But apart from the biggest organizations, who else is making a real difference according to Charitywatch?

  1. Breast Cancer Research Foundation - Scored 91 on program percentage (expenditure on Programs relative to Overheads) and spends just $5 for every $100 raised.

  2. Ovarian Cancer Research Fund - Scored 87 on program percentage and spends $8 for every $100 raised.

  3. Prostate Cancer Foundation - Scored 84 on program percentage and spends $10 for every $100 raised.

Fascinating Facts and Figures About Charity

With this infographic, we have looked at big donors, generous celebrities, remarkable campaigns, and worthwhile causes. But what are some other fascinating facts and figures about charity?

  • Every year, the US donates $143.6 billion to worthy causes

  • 77 per cent of people believe everyone can make a difference by supporting causes

  • 69 per cent of the population gives

  • 64 per cent of donations are made by women


Most generous countries in the world

 The World Giving Index rates countries on percentage according to helping a stranger, donating money, and volunteering time. In 2014, its rankings were as follows:

  • The USA and Myanmar were joint first with 64 per cent. The US leads the way in helping strangers with 79 per cent, but Myanmar scored a whopping 91 per cent for giving money.

  • Canada and Ireland took third and fourth respectively with 60 per cent, while New Zealand placed fifth with 58 per cent.

  • Myanmar places so highly because nine out of ten people follow the Theravada school of Buddhism, where ordained monks and nuns are supported by charitable giving.


As for some more celebrity input…

  • Nick Offerman (Ron Swanson in TV show “Parks & Recreation) shaved off his moustache to support paediatric cancer charity Because of Ezra.

  • In 2014, One Direction raised $341,869 for Stand Up To Cancer.

  • Professional wrestler John Cena has granted more than 400 wishes for the Make-A-Wish foundation.

  • John Legend’s music video for You and I raised $495,000 for #OperationGirl Charity Challenge.