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Patient Resource · Updated July 2026
The EverYou and tlc Catalog Has Closed
If a handout sent you looking for EverYou or the tlc catalog and you found nothing, nothing is wrong on your end. The program closed. Everything it carried is still out there, and a good deal of it is free.
You are not out of options.
Someone handed you a sheet of paper at the hospital, and ordering a hat was probably one of the few things on your list that felt doable. Then the trail stopped.
We are sorry. That is a hard thing to hit on a day when you already have enough to carry, and none of it is your fault.
If you want the background: the American Cancer Society ran the catalog as "tlc" Tender Loving Care from 1995, and for nearly three decades it was where oncology nurses, social workers, and patients were told to go. It was renamed EverYou in August 2024. On April 1, 2026 it stopped accepting new purchases, and customer support closed at the end of May. There has been no announcement of a replacement. The American Cancer Society confirms the program is no longer available on its own support pages.
You should know up front that we sell this. Headcovers is a shop, and we have been fielding these calls since the catalog closed. Free options come first below because that is the honest order.
1
Free and Low-Cost Options
Start here
Free wigs and headwear do exist, but the picture is patchy. Whether anything is available to you depends a great deal on where you live and where you are being treated. Two phone calls will usually tell you, and both are worth making before you spend anything.
Fastest
Your own cancer center
Many keep a wig closet or appearance boutique stocked by donation. No application, no waitlist, sometimes same day. Ask your oncology nurse, social worker, or patient navigator.
This is the route people most often do not know to ask about, and it is by far the quickest when it exists. Not every center has one.
National programs
CancerCare is the strongest starting point. They run free wig clinics with partner hospitals, and their Hopeline is answered by licensed oncology social workers who know what exists in your area. 800-813-HOPE.
Wigs and Wishes works through a network of salons, so you find a participating stylist near you and the wig and styling are free. 856-582-6600.
The Verma Foundation provides cap wigs, human hair sewn into a cap rather than a full wig. Free, by application, with a note from your doctor.
For children and teenagers, Wigs for Kids and Children With Hair Loss both provide hair replacement at no cost to the family.
The American Cancer Society helpline, 1-800-227-2345, can point you toward wig banks in your area.
♡
What a donated wig is actually like. Most are basic synthetic styles without monofilament construction. They run heavier and thicker than retail wigs, and the part line will not look as natural. That is not a criticism of the programs, which do a great deal of good with what they are given. It is the honest reality of donated inventory, and it is worth knowing before you spend three weeks on a waitlist for something that may not suit you.
The full list, with what each one requires. Who qualifies, how to apply, waiting times, and what to expect from each program. Free Wigs for Cancer Patients →
If You Do Need to Buy
The three things the catalog carried
Headwear
Hats, turbans, scarves, sleep caps. What most people wear most of the time, and what you reach for on the days you do not want to think about it.
Wigs
For complete hair loss, and for the days you want to look the way you did before. The biggest decision on this page, and the one people ask us about most.
Mastectomy
Breast forms, post-surgical camisoles, and mastectomy bras. What helps in the first week is not what helps three months later, which is where most people get stuck.
Most places carry one of the three. We started with headwear and wigs in 1995, added mastectomy products later, and carry all three now. That is all we will say about ourselves, and if a free program above can help you first, use it.
Two things worth doing before anything else:
✂
If you still have your hair, save a swatch now. Cut a small section from the top front of your head, not from underneath, since the hair underneath is often darker than your overall color. Tape it to a plain sheet of white paper. Your natural color is far harder to match once it is gone, and this takes two minutes today.
✦
Shop before you need to, not when you are already overwhelmed. The most common mistake we see is shopping in desperation, after hair loss has started, when you are exhausted and just want it resolved. That is when people settle for something they never wear. When you have time and clarity, you make a better decision and you are ready when the harder days arrive.
If a printed handout sent you here
Many hospital patient education sheets, social work binders, and cancer center resource pages still list tlc or EverYou. Those materials have not caught up yet. It is worth telling the staff who gave it to you, since most want to correct it for the next patient.
2
Headwear: Hats, Turbans, Scarves, and Sleep Caps
What actually matters
Most people do not want a lesson right now. So, briefly, the three things that make the difference between something you wear every day and something that sits in a drawer.
Matters Most
Full head coverage
This is the one that decides whether you wear it. Hair loss shows at the hairline first, so a cap that sits back off the forehead defeats the point.
Look for hairline to nape.
Seams
A scalp in treatment is tender in a way that is hard to explain. Seams that were fine before can be unbearable now.
Look for smooth-seam or seamless.
Fabric
Go for soft and natural. 100% cotton, ideally organic, or bamboo. Both breathe well against a tender scalp, and bamboo feels cooler on the skin.
Plenty of people keep one of each.
♡
None of this is vanity. Hair loss is usually the point at which strangers can tell, and that changes how much of your day belongs to being ill. Having something you actually like putting on is not a small thing. It is one of the few parts of this you get to decide.
For sleeping. Look for a cap that stays put through the night and is still there when you wake up. Cold heads wake people up, and a bare pillow is a hard thing to see first thing in the morning. Sleep caps →
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The Cancer Hats Buying Guide
The longer version of all of this. Fabrics side by side, the coverage styles and what each one leaves exposed, how many you actually end up needing, and what to do if your scalp turns out to be more sensitive than you expected.
Ours are made here. We have been making our own headwear since 1995, which is why the seams, the coverage, and the fitting range are the way they are. Every point above is something we build to. See the headwear →
3
Wigs, Toppers, and Hairpieces
The three decisions that matter
Buying a wig online sounds harder than it is. Three decisions really matter, and for people in treatment the answers are fairly consistent.
1
Cap. Look for a monofilament top.
Hairs tied individually to a sheer mesh, so the part reads as scalp rather than a seam. That is what makes a wig convincing with complete hair loss, and it is the single best place to put the budget.
2
Fiber. Synthetic is usually right during treatment.
It holds its style with no restyling, which matters more than anything else on the days you do not feel well. Human hair looks the most natural and lasts longest, but needs restyling after every wash. It makes a better second wig than a first.
3
Size, then color last.
Most women wear Average. If hats generally fit you, that is likely your size. Choose color last rather than first, since each style comes in a limited set, and if you are torn between two shades go lighter.
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The Wig Buying Guide
Everything above in full, plus how to measure your head, the four cap constructions compared, what makes one wig cost three times another, and whether a second wig is worth it.
Free color consultation, before anything ships. Color is the hardest thing to judge from a screen, so our cosmetologist does it for you before anything ships. Pick your style, select Consultation Requested at checkout instead of a color, and she compares the physical swatches in natural light against your photos or hair swatch. How it works →
If a wig feels like too much right now, that is completely fine. Many people wear a wig for work or going out and a soft cap or scarf at home, and a good number never wear a wig at all. There is no version of this you are supposed to want.
4
Mastectomy Products
Breast forms, camisoles, and bras
This is the part of the tlc catalog people most often struggle to replace, and the reason is that what you need changes as you heal. It tends to go in stages, and your surgeon and your care team will tell you when you are ready for each one.
Right after surgery
A soft, front-closing camisole with interior pockets that hold surgical drains. Some hospitals provide one, some do not. Front closure matters more than it sounds, because raising your arms is difficult for a while.
While you heal
A lightweight leisure form in fiberfill or foam. Nothing firm and nothing weighted against incisions that are still tender.
Once healed
A fitted silicone form and a pocketed mastectomy bra, once your surgeon says swelling has settled. The weight matters for balance and posture, not only for shape.
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Two things worth saying plainly. Going flat is a choice, not a failure, and plenty of people make it permanently or for a while. And if radiation is part of your treatment, expect fit to change and to be refitted afterwards. That is normal, not a setback.
Getting the fit right is most of it. Size, shape, and profile all matter, and what suits you depends on the surgery you had. We carry every stage above. Breast forms → | Silicone forms → | Mastectomy bras →
The detail lives in the guides. Breast Form Buying Guide → | Mastectomy Bra Buying Guide →
5
How to Get Insurance to Pay
The words that change the answer
Wigs and mastectomy products were the two most expensive things the tlc catalog carried, and they are also the two that insurance may help with.
For a wig
Ask about a cranial prosthesis, not a wig. Many plans will say no to one and yes to the other, and the word choice is often the whole difference. Ask your oncologist to write the prescription that way and to include your ICD-10 diagnosis code.
Cranial prosthesis needed for hair loss secondary to chemotherapy
You will usually pay first and claim it back afterwards, and most plans cover one a year.
The small details are what get a claim approved. What to ask your plan, what your receipt needs to say, and what to do if they turn you down. Are Wigs Covered by Insurance? →
For breast forms and mastectomy bras
Coverage here is often stronger. Under the federal Women's Health and Cancer Rights Act, group health plans that cover mastectomy are generally required to cover breast prostheses as well, and most treat forms and post-mastectomy bras as durable medical equipment. Ask your plan how many of each are covered per year, and ask your surgeon for a prescription.
When to Get It
How this usually goes
Hair usually begins to loosen a couple of weeks after the first chemotherapy treatment, though this varies a great deal by regimen. Ask your oncology team what to expect from yours.
Many people also choose to cut their hair short, or shave it, before it starts coming out. There is no right answer there. Some find it easier to decide than to wait.
And if you are not ready to think about any of this yet, that is a completely reasonable place to be. Nothing here needs deciding today. The page will still be here when you want it.
Two things people ask us about most at this stage. Should I shave my head before chemo? | What chemo hair loss is actually like →
tlc and EverYou, Answered
Questions we hear often
What happened to the tlc catalog and EverYou?
The American Cancer Society ran it as "tlc" Tender Loving Care from 1995, and for nearly three decades it was where oncology nurses, social workers, and patients were told to go. It was renamed EverYou in August 2024.
On April 1, 2026 it stopped accepting new purchases, and customer support closed at the end of May. There has been no announcement of a replacement. The American Cancer Society confirms the program is no longer available on its own support pages.
Why did EverYou close?
The American Cancer Society has not given a public reason. Their announcement says only that the program is no longer available as an ACS service, with new purchases ending April 1, 2026 and customer support ending May 31.
So if you have been looking for an explanation and cannot find one, you have not missed anything.
What they have said is that patient support continues in other forms, including their resource search and their helpline at 1-800-227-2345, which can point you to programs near you.
Is EverYou coming back?
There has been no announcement of a replacement program. The American Cancer Society continues to offer patient support services and local resource referrals through its helpline at 1-800-227-2345, answered around the clock.
I have a catalog with an order form. Will it work?
No. New purchases ended April 1, 2026, and customer support closed at the end of May 2026. If a printed handout or catalog sent you looking, that material simply has not been updated yet.
I have something from EverYou I need to return. What now?
Unfortunately there is no longer anywhere to send it. New purchases ended April 1, 2026, and customer support closed at the end of May, so returns and exchanges are no longer being processed.
If the item is unused and still in good condition, please consider donating it rather than throwing it away. Hospital wig rooms, cancer center appearance boutiques, and local wig banks all take donations, and a wig or a set of caps that does not suit you may be exactly right for the next person. Your oncology social worker can tell you where to take it.
We are sorry. It is a genuinely frustrating thing to be left holding, and none of it is your fault.
What did the tlc and EverYou catalog actually sell?
Three broad categories. Wigs, hairpieces and toppers. Headwear, meaning hats, turbans, scarves and sleep caps. And mastectomy products, including breast forms, post-surgical camisoles and mastectomy bras.
All three are still available from specialty retailers that serve people in treatment. The sections above cover what to look for in each.
Was the tlc catalog free? Was EverYou free?
No. Both were catalogs, and the wigs, headwear and mastectomy products in them were sold. Prices were broadly similar to what the same things cost elsewhere, including here.
The American Cancer Society ran separate free and low-cost programs alongside the catalog, through local offices, gift closets and hospital wig banks. Those are a different thing from the catalog, and their helpline at 1-800-227-2345 can still point you toward free programs near you.
Can I still get free wigs through the American Cancer Society?
Not through the catalog. Free wigs and headwear are still available in many places through hospital wig rooms, appearance boutiques, and local wig banks.
Your oncology social worker is the fastest way to find them, the helpline at 1-800-227-2345 can help locate programs near you, and our guide to free wigs for cancer patients lists the national organizations.
Will my insurance pay for a wig?
It depends entirely on your plan, but the single most useful thing you can do is ask for it as a cranial prosthesis rather than a wig, with a prescription and ICD-10 diagnosis code from your doctor.
Ask whether it is covered under durable medical equipment, whether prior authorization is needed, and what documentation they require. You will usually pay first and claim it back afterwards, and most plans cover one a year. Even when the answer is no, a prescription often makes the purchase FSA or HSA eligible.
Our full guide walks through the claim step by step, including what a receipt needs to say and what to do if they turn you down. Are Wigs Covered by Insurance? →
Are breast forms and mastectomy bras covered by insurance?
Often, and more reliably than wigs. Under the federal Women's Health and Cancer Rights Act, group health plans that cover mastectomy are generally required to cover breast prostheses as well.
Most plans treat forms and post-mastectomy bras as durable medical equipment, frequently with replacement allowed on a schedule. Ask your plan how many of each are covered per year, and get a prescription from your surgeon.
My hospital's handout still lists EverYou. What should I do?
Tell them. Many patient education sheets and resource binders have not been updated since the program closed, and staff usually want to know so the next patient does not hit the same dead end.
If You Work at a Cancer Center or Patient Organization
Please use this freely
You are welcome to link to this page, print it, or use any of it in your own materials. No attribution required, no permission needed, and nothing here requires anyone to buy anything. If your resource list or patient handout still points to tlc or EverYou, this page exists so that correction is easy to make.
If anything here is wrong or out of date, please tell us and we will fix it. Call 281-334-4287 and you will reach a person.
About This Page
Who wrote it and why
I am Danielle Galland-Yates. In 1990 my mother Carol was diagnosed with breast cancer. She was a professional hairstylist and assumed she would be able to find comfortable, attractive wigs and headwear to get through treatment. She could not. She made a vow that if she survived she would make it easier for the women who came after her. She did, and in 1995 we started Headcovers together. That was the same year the tlc catalog began.
I have been fitting wigs and headwear for people in treatment for thirty years since. Most of the people we serve are facing cancer or its treatment, which means that whatever you are worried about asking, someone has almost certainly asked us before. There is no question here that is too small or too strange.
If you call, a person answers. Usually someone who has fitted hundreds of women and will happily spend twenty minutes on the phone with you whether or not you buy anything.
We would rather tell you the truth than sell you something. If your cancer center has a free wig room, use it. If a donated wig fits you, take it. Buy something only if buying is what actually helps.
This page is informational and is not medical advice. Please talk with your oncology team about anything specific to your treatment. Last updated July 2026.
Headcovers Unlimited, Inc. is not affiliated with the American Cancer Society. tlc, Tender Loving Care and EverYou are trademarks of the American Cancer Society, referenced here only to describe the status of that program.
Whatever you choose, and whether it comes from us or from a wig room down the hall, we hope you find something that makes you feel like yourself.
Headwear, wigs, and mastectomy. All of it, one place.
We have been doing this since 1995. Call 281-334-4287 and you will reach a person. No pressure to buy anything.
Keep Learning
Free Wigs for Cancer Patients
National and local organizations that provide wigs at no cost, how each one qualifies applicants, and what to expect from the process.
Read the guide →
Wig Buying Guide
Head size, hair type, cap construction, style, and color. The five decisions in the order they actually come up.
Read the guide →
Cancer Hats Buying Guide
Fabrics, coverage, and construction. What makes a cap comfortable enough that you actually reach for it.
Read the guide →
Chemo and Hair Loss
What to expect and roughly when, from the first shedding through regrowth after treatment ends.
Read the guide →
Should I Shave My Head?
There is no right answer, but there are things worth knowing before you decide either way.
Read the guide →
Breast Form Buying Guide
Shapes, weights, and materials, and what changes between surgery, recovery, radiation, and everyday wear.
Read the guide →
Mastectomy Bra Buying Guide
Post-surgical, compression, and everyday bras, including drain pouches and how pocketed bras hold a form in place.
Read the guide →
Are Wigs Covered by Insurance?
How to ask your doctor for the right prescription, what to submit, and how to give your claim the best chance.
Read the guide →
© 2026 Headcovers Unlimited, Inc. · All rights reserved. · EverYou and tlc Catalog Closed
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